Lumeon

A HEALTHCARE TECH PIONEER GETS THE BRAND TO MATCH ITS AMBITION.

Lumeon (formerly Qinec) builds care orchestration technology that streamlines healthcare delivery and optimises the patient journey.

CARE

With a platform already trusted by major providers, they needed a brand that could open doors internationally.

TRUST

A generic name and forgettable identity were holding back a company with genuine breakthrough technology.

TECH

challenge

Rename and rebrand a company the market couldn’t remember.

Qinec had the technology but not the brand recognition. A generic name and forgettable identity were holding back a genuine innovator.

challenge

he name failed to resonate with healthcare decision-makers, and the visual identity did nothing to communicate their innovative approach.

We needed to create a complete new identity – name, strategy, and visual system – that would position them as a leader in healthcare technology.

APPROACH

STRATEGY, NAMING, AND IDENTITY BUILT FROM A SINGLE IDEA.

We started by understanding what made Lumeon different. Technology that illuminates the entire patient pathway.

The name Lumeon emerged from this – evoking illumination, discovery, and clarity in complex healthcare systems.

For the visual identity, we created a symbol from rotated ‘L’ characters forming a heart, pairing it with a gradient palette that bridges human compassion and technological precision.

OUTCOME

EVERYTHING NEEDED TO CROSS BORDERS AND NEW MARKETS

We delivered a complete rebrand: a new name, strategic positioning, logo, and visual identity system.

OUTCOME

The strapline “Enabling the Future of Healthcare” captured their mission simply and memorably.

Comprehensive guidelines gave Lumeon the tools to maintain consistency across markets and touchpoints.

A pioneering company finally had a brand identity that matched its position in the market – and its ambitions beyond it.

impact

FROM REBRAND TO ACQUISITION. BRAND VALUE DEMONSTRATED

A new brand identity supporting international expansion and positioning Lumeon as a market-leading care orchestration platform.

$30m

Series D funding

Led by Optum Ventures and Endeavour Vision, supporting U.S. market expansion.

2024

Acquisition by Health Catalyst

Successful exit confirming the platform’s strategic value in care orchestration.

UK + U.S.

Cross-market presence

Geographic reach and platform capability explicitly cited as key value drivers in the acquisition rationale.

What we did

Strategy & positioning

Competitor research
Market positioning
Brand strategy
Company naming
Logo development

Visual & verbal identity

Tone of voice
Top-level messaging
Application guidelines
Digital design templates
Website development

We approached Fabrik to help us navigate an extensive repositioning and rebranding programme. Our original name, Qinec, was failing to gain traction, and our new name, Lumeon, is now better aligned with our values and market.

The exercise culminated in the creation of a new visual and verbal identity, distilled into a comprehensive set of brand guidelines. Throughout the process, Fabrik became an integral part of our team, providing fresh insights and practical solutions.

The result has been a great success—revitalising a tired brand and positioning it to resonate more strongly with our target audiences while achieving broader appeal.

Aldous Lippard, Head of Marketing, Lumeon

Our Work