Saterra

Saterra

Naming a commercial satellite system

Saterra
Saterra

AQYR Technology manufacture commercial satellite communication systems for a range of sectors include law enforcement, electronic warfare and military communications. 

The Company was looking for a name for its portable modular communications satellite terminal. The system helps to solve the issue of carrying large amounts of equipment with a single solution that provides more flexibility and speed of setting up. This means people in the field can move the equipment around more easily and set their communication systems up quicker. 

We explored a broad range of naming options, and hybrid names with a descriptive element were chosen as the preferred point of focus. The chosen name is a fusion of satellite and ‘terra’ – taken from the Latin for earth or land. Saterra is a system you can make a connection from anywhere in the world.

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