Saterra

Naming a commercial satellite system
What we did

AQYR Technology manufacture commercial satellite communication systems for a range of sectors include law enforcement, electronic warfare and military communications. 

The Company was looking for a name for its portable modular communications satellite terminal. The system helps to solve the issue of carrying large amounts of equipment with a single solution that provides more flexibility and speed of setting up. This means people in the field can move the equipment around more easily and set their communication systems up quicker. 

We explored a broad range of naming options, and hybrid names with a descriptive element were chosen as the preferred point of focus. The chosen name is a fusion of satellite and ‘terra’ – taken from the Latin for earth or land. Saterra is a system you can make a connection from anywhere in the world.

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Tell us about you

We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?