Royal Albert Hall is one of London’s finest arts venues. Following a £70m refurbishment programme, and the launch of a new brand identity, Fabrik was appointed to help build on this as the lead creative agency.
A few moments inside the Hall reveals the significance of the architecture and history of the venue. Fabrik’s aim was to reflect this across all literature design and communications.
Initially, Fabrik shot a range of close up images, focusing on interesting and unusual architectural detail, both in and around the Hall. These were brought to life using accompanying facts and statistics that informed readers and captured their imagination.
The new photo library helped us to create a suite of literature that feels both modern and traditional, using white space to produce a stark contrast, making publications and journals easier to read.
What we did
- Design framework
- Initial concepts
- Layout & artwork
Fabrik is accommodating and we’ve been impressed by the consistently high levels of creativity and the quality of work.Marketing Manager
Royal Albert Hall