A company naming and brand identity exercise helps to make proposition clearer.


EngineeringUK is an independent, not-for-profit organisation, whose role is to promote the vital contribution that engineering and technology make to our society and to inspire people to pursue careers in these fields. Previously known as the Engineering & Technology Board, the name was frequently abbreviated to the ETB, which meant little to those unfamiliar with the organisation.

Fabrik’s brief was to create a new name and brand identity – making the organisation’s purpose clearer – and improve the effectiveness of its communications.


Once a front-running name had been selected, we undertook the necessary trademark and domain checks before creating a brand mark, corporate identity and literature framework. Subsequent to approval of the brand identity guidelines, Fabrik produced the flagship 200-plus page annual report, company stationery and digital templates for management by the in-house design team.

EngineeringUK’s new name and brand identity has enabled it to re-affirm what it can offer. It has also helped it to build relationships with partners across business and industry, education and skills, the professional engineering institutions, the Engineering Council and the wider science and engineering communities.

What we did

  • Workshops & interviews
  • Name generation
  • Domain & legal checks
  • Creation of brand mark
  • Literature framework
  • Visual identity guidelines
  • Annual report design
  • Digital design templates
  • Presentation & launch materials

Kind Words

Fabrik is not just a supplier, it guides, supports and advises us across all media and is passionate about naming and branding. Partnerships like this are invaluable and the results continue to be excellent.

Georgina Goodman
Executive, Marketing, EngineeringUK