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Cass Business School

Traditional and intuitive literature design helps to elevate a world-class business school.

Overview

Ranked as one of the world’s leading business schools, Cass Business School has built an unrivalled reputation over the past 40 years of inspiring and developing the business leaders of tomorrow. Nestled on the doorstep of Tech City in London, its diverse culture and state-of-the-art academic and research facilities provides an ongoing and measurable impact on business and society.

Outcome

Reflecting the changing needs of business, Cass engaged Fabrik to develop its initial suite of literature to promote both its undergraduate programme and executive leadership course.

Fabrik tapped into a wealth of corporate communications experience to reinforce the value proposition and messaging, essentially to tell the story about Cass Business School, its relation to business, its connection to the City and its global outlook. A confident tone of voice, bold typography, graphic design, high-quality photography and tactile production has contributed to a literature toolkit that sets the bar high and underpins the School’s status as London’s leader in professional business education.

What we did

  • Comms audit
  • Initial concepts
  • Graphic design
  • Copy editing
  • Layout & artwork
  • Management

Kind Words

It’s nice to know that Fabrik still revels in traditional literature design, and we’ve been delighted by the teams creative output and attention to detail.

Marketing Manager
Cass Business School
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