Birkbeck
Overview
Fabrik has been Birkbeck’s retained student recruitment campaign design agency for a number of years, having created highly successful outdoor and press advertising campaigns. To make all aspects of the student journey complete, Birkbeck commissioned Fabrik to produce the Institutes undergraduate and postgraduate prospectus designs. A design challenge that Fabrik took on with relish.
Outcome
Fabrik developed a number of creative positionings that were closely aligned to the brand strategy. As an experienced prospectus design agency, we know the importance of focusing on strong, yet simple, messaging and ease of navigation. From an aesthetic point of view, we also understand the role quality imagery plays in the production of all creative communications, especially true of content rich prospectus designs, that require a high degree of reader interaction. With this in mind, we developed story boards, with compositions to aid an extensive, art-directed, photo shoot.
The finished prospectus designs have provided Birkbeck with two vibrant and informative communication pieces that make course selection both easy and enjoyable. And, as prospectus designers, we’re extremely pleased with the outcome.
What we did
- Design concepts
- Mood / story boards
- Pagination guides
- Photography
- Art direction
- Layout & artwork
- Print management
Client testiomonials
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Tell us about you
We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?
