Marketing

Creating a list of the best Coke commercials ever is tougher than it seems. Throughout the decades, dozens of amazing Coca-Cola ads have flooded our screens, as well as the physical world. Year after year, the Coke brand demonstrates just how effective it is at connecting with its audience. In fact, around 94% of the […]

The Coca-Cola brand positioning strategy offers an incredible insight into the power of effective brand positioning in any industry. With the Coca-Cola positioning strategy, the company has effectively set itself apart from every major brand in its industry. Plus, it’s been able to generate a strong emotional connection with every segment of its target audience. […]

The Tesla marketing strategy is easily one of the most interesting in the automotive world. While countless car makers aim to position themselves as innovators and thought leaders in their industry, Tesla takes a unique approach to inspiring and engaging its target customers.  Since the organization launched in 2003, it has been building its image […]

Apple’s brand positioning strategy is one of the world’s best examples of how the right brand and marketing mix can generate success.  Over the years, this world-famous brand has cultivated an almost cult-like following among its customers. It’s all thanks to the production of not just phenomenal products but also amazing services and ad campaigns.  Every aspect […]

The Starbucks brand positioning strategy is an excellent example of how companies in virtually any industry can become giants with the right branding. Brand positioning captures a place in your customer’s mind as the ideal solution to a specific problem.  Through careful positioning, Starbucks has created a name for itself as a company committed to […]

The Nike brand positioning strategy is an excellent example of how the right position can make all the difference to a company’s chances of success. Nike has become the ultimate athletic brand by selecting the ideal target audience, championing certain values, and understanding its competition.  While countless other companies in the athletic apparel world sell […]

Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or business name, it’s how you connect with your target audience and build emotional relationships.  While most companies rely on great branding to be successful in today’s digital world, branding for real estate is particularly important. […]

What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to create a successful product differentiation strategy. If you’re ready, let’s get started… As of 2019, there were approximately 41,000 listed companies worldwide, generating a market value of about $80 trillion. Each of those businesses has […]

Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service to our friends or complained about a terrible interaction with a contact centre. The only difference today is that in our always-on landscape, the things your customers have to say about your business could easily make or […]