She brings over a decade of experience in content creation and publishing, more than six of those years at Fabrik. In that time, she’s become the person who can turn her hand to virtually anything. Client deliverables, editorial schedules, image preparation, SEO optimisation, and quality control. The work that makes everything else possible.
Alyssa’s path to the creative services sector wasn’t linear. She trained as a nurse at Ateneo de Davao University, worked in healthcare, then moved into real estate before discovering an aptitude for writing and content management. That varied background gives her something valuable. An understanding of how different industries communicate and what makes content resonate with broad audiences.
She joined Fabrik in 2020 and quickly became indispensable. Her role has expanded to encompass project management across digital assignments, bringing the same discipline to client work that she applies to Fabrik’s own output.
She contributes regularly to Brand Fabrik, analysing how the world’s best-known brands structure their portfolios, positioning, and architecture – the kind of deep-dive brand analysis that informs the agency’s own strategic work.
Outside work, Alyssa is family-focused and coffee-fuelled. No surprise, given how many people rely on her.
