He’s a hands-on practitioner. While his title suggests oversight, Stephen does the thinking. Developing names, shaping positioning, and building brands from the ground up. He’s renamed watches, medication, charities, shipping companies. Whatever the sector, he’s likely worked in it – and if he hasn’t, he relishes the chance to immerse himself in something new.
Stephen began his career nearly three decades ago, working for book publishers and advertising agencies with clients including Marks & Spencer, Vodafone, and HBOS. He joined Fabrik early and has remained a near-continuous presence ever since. The kind of tenure that only comes from genuine satisfaction in the work.
Today, he works with organisations including IKEA, Meta, Macmillan, Accurist, Zurich, Audible, and HRA Pharma. The projects he finds most rewarding are those with significant transformational impact. Whether helping a large organisation reposition or a start-up find the angle that unlocks a new market.
He’s also a listener. Strategic work at this level requires understanding what clients need, not just what they ask for.
He contributes regularly to Brand Fabrik, writing on visual and verbal identity.
Outside work, Stephen cycles into the Kent countryside. He’s a lifelong Newcastle United supporter, though he also follows his local team, Bromley. Proof that loyalty can stretch to accommodate geography.
