An illuminating brand identity ushers in an exciting new era for dynamic young tech-company
Lumeon – formerly known as Qinec – is a vibrant technology company, operating in the healthcare sector. Its primary purpose is to solve complex problems through the development of highly efficient management resources and advanced healthcare pathways. These serve to streamline processes, reduce costs and collapse timeframes, making for a more positive patient journey.
Working closely with the Marketing and Senior Management teams, Fabrik undertook a period of fact-finding and consultation. It became apparent the previous name was not warmly embraced by all, for a number of reasons. We were also interested to learn that competitors were working on systems based in 1980s patient records management. Modern interpretations perhaps, but an outdated concept none the less. Conversely, Lumeon creates bespoke digital solutions, fit for today and tomorrow.
Fabrik’s brief was to build the complete brand. This encompassed our entire suite of services, from strategy to naming, logo design, visual and verbal identity, user guidelines and an engaging online experience.
We unearthed the Company’s personality traits – curiosity, visionary, relentless, collaborative and pioneering, all with a human touch. Characteristics that fed directly into the brand architecture and positioning. This also led Fabrik to the new name (Lumeon) and associated strapline… ‘enabling the future of healthcare’.
Visual development focused on a distinctive symbol, which announces Lumeon to the world. A rotated L forms a heart shape, and a three dimensional problem waiting to be solved. The graphic device is cast alongside a modern, legible typeface infilled with gradients from primary and secondary colour palettes. In keeping with the brands ethos, imagery is both tech-derived and human, putting a heartbeat into technology.
Comprehensive guidelines provide governance for use of primary brand assets and also bring together tone of voice, messaging, typography, colour and imagery, iconography / infographics, digital and traditional design templates.
While its client base was already impressive, the rebranding programme provides Lumeon with a catalyst to extend its offering to new sectors and markets, both nationally and overseas.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!