Why are Macs so expensive? And are they really worth it?
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Why are Macs so expensive? And are they really worth it?

Why Are Macs So Expensive

Why are Macs so expensive?

Macs are some of the most sought-after computers on the market. Whether you’re a graphic designer, a photographer, a writer, or not even in a creative field, Apple’s computers are some of the best you can use.

You might want a Mac for several reasons. Maybe you need something with a powerful processing system, or perhaps you’re looking for a computer offering high levels of security.

And in other cases, you may simply want to integrate your Mac with other Apple devices you already own – such as your iPhone or Apple Watch.

However, you don’t need us to tell you that Macs aren’t the most budget-friendly computers. And if you’re wondering why that’s the case, you’re in the right place; that’s exactly what we’ll discuss today.

Are Macs really worth it?

The answer to this question depends on multiple factors, such as what you’re looking for in a computer. But if we look at things from a general perspective, we’d argue that Macs are absolutely worth it. Unlike many other computers, you won’t need to replace your device as frequently – provided that you look after it. 

You can also use a Mac for several demanding tasks. It’s popular with graphic designers, for example, and you can also run complex programs like Photoshop on your device. On top of that, you’ll still gain access to tools you might have used on other computers – such as Microsoft Word and Excel. 

If you want to use Apple-specific apps, Macs are also worth it for that alone. 

For example, you can create brainstorms with Freeform and use Final Cut Pro if you’re a filmmaker or video editor. Moreover, you can plan your day in Apple Calendar and do several other things. 

Macs are also worth buying if you’re looking for a device that’s easy to use. We’ll go into more depth on this area later, but you should have few – if any – problems navigating with macOS. The layout is user-friendly, and you’ll find numerous things you can change in your computer’s System Settings.

Why Are Macs So Expensive

Are Apple Macs overpriced?

Some would argue that Macs are overpriced – and this might be true in some instances. If you’re not going to use a good range of features on your Mac, you can say that, technically, it’s overpriced. For example, you might decide that you don’t want to use Apple’s suite of apps.

However, the term “overpriced” is subjective. While one person might feel like Apple’s computers cost too much money, someone else may get significant value from these products. With that in mind, you need to think about what your individual needs and preferences are.

If you think a Mac isn’t necessary for reaching your goals, you can always consider getting something else.

Why is the MacBook Pro so expensive?

The MacBook Pro is Apple’s highest-end laptop, and you can choose from multiple screen dimensions. But as you might expect from a top-end Apple product, it’s also one of the company’s most expensive gadgets. 

MacBook Pros are expensive for multiple reasons. The first is that they’re capable of much faster processing speeds than many other computers, including other MacBooks. Even though these are easy to carry around, you can perform multiple high-performance tasks – such as editing and rendering 4K videos. 

Another reason that the MacBook Pro is so expensive is that these computers are some of Apple’s high-ticket products. You can probably use a MacBook Air easily if you’re like the average student. 

MacBook Pros, on the other hand, are more geared toward professionals in the creative sector – such as videographers and graphic designers

The MacBook Pro also has features you won’t find on other Apple computers, such as the touch bar. As a result, the price gets bumped up a little more than would otherwise be the case. 

Why is Mac Studio so expensive?

Mac Studio is one of Apple’s most expensive products, and you can use it to give a little more power to your device. The gadget comes with a hefty price tag for multiple reasons.

One reason why Mac Studio is so expensive is that it is simply a powerful device, to begin with. For example, the M1 Mac Studio can increase GPU performance by up to 3.4 times – and you can also get a 2.5x increase in CPU performance.

You’ll find these useful if you need to play demanding games, and it’s also handy for multiple creative tasks.

Another reason why the Mac Studio costs so much is that it offers high-quality video playback. You can play up to nine streams of content as high as 8K in quality with the M1 Mac Studio and double the number of streams with the M2 version.

Besides high-quality video playback, getting a Mac Studio is an ideal option to reduce your video rendering times.

Why is the Mac Pro so expensive?

The Mac Pro is, to put things lightly, an absolute beast. Apple designed this product to maximize your CPU performance, and it’s an excellent companion if you need something to bring your ideas to life without worrying about different speeds and whatnot.

You can choose from 8-core to 28-core, and you’ll achieve fantastic processing speeds – compared to using your computer. The Mac Pro costs over $5,000, and there are several reasons why.

The main reason that the Mac Pro costs so much is that it allows you to achieve the results you want with minimal friction. Processing should take little time, and you’ll find it easy to perform demanding tasks on your Mac.

You’ll also pay a lot for the Mac Pro because it takes up a significant amount of space. Making something this powerful costs Apple a lot in production costs, and they need to make a profit from it somehow. 

Why are Apple Monitors so expensive?

You’re probably familiar with the MacBook and similar products, but Apple also has monitors on which you can perform your daily tasks. These cost around the same as the MacBook Pro, though you’ll also get a much bigger screen to work from.

Apple Monitors are expensive for many reasons. One is because they have a high-quality display, making it easy to create visual art and perform numerous other actions. On top of that, you can adjust the position of your monitor in multiple ways.

If you buy an Apple Monitor, you’ll also get a 12-megapixel webcam to carry out meetings and other tasks. As a result, you’ll have few issues talking to clients and whatnot.

Why Are Macs So Expensive

Why are Macs more expensive than other PCs?

We’ve talked about why specific Macs cost so much, but it’s also worth looking at why Macs are pricier than other PCs. You’ll pay more for Apple’s computers for numerous reasons, and we’ll discuss the most important of these in the sections below. 

Integration with other Apple products

Have you ever tried continuing workflows across two devices with different operating systems? Let’s say, for example, that you have a Windows computer and an Android tablet. 

Doing so can become a challenge, to say the least. 

One of the most remarkable things about using any Apple product is that continuing tasks elsewhere isn’t a big challenge. For example, you can sign into your iPhone and iPad with the same Apple ID as your Mac and continue working on documents and other tasks.

If you’re a video editor, you can even use tools like DaVinci Resolve on your iPad and your Mac. 

With your Mac, you can create strong passwords that automatically transfer to other Apple devices. So you’ll keep yourself more secure online. And that brings us to our next topic. 


You might think that you’re immune from cyberattacks, but nobody is. Threats of this kind are a growing concern, especially with the rise of people working from multiple locations. A suitable computer can help protect you, and Macs are ideal for that situation. 

Apple computers have several built-in features to help protect you against malware and other potentially harmful software. Moreover, you’ll receive regular updates from Apple if a threat or breach is detected. 

Ease of use

Whether buying a computer for personal or work reasons, you want something easy to use. Apple products, in general, excel at that, but Macs are particularly easy to learn. 

Within a few months, you should have figured out where everything is on your device. Moreover, you’ll better understand how to customize your settings. 

Regular free software updates

Some operating systems release big updates infrequently, but that isn’t true with Macs. Every fall, Apple releases a new version of macOS with several innovative features – and in some cases, you’ll also get a selection of new apps. Between those updates, you’ll also get a selection of smaller ones. 

When asking, “why are Macs so expensive?” it’s important to remember that creating these updates takes a lot of time. It also requires a lot of money; the good news is that while Apple releases regular updates, you don’t need to pay for each. 

Customer care

Customer support in the IT sector has significantly improved over the past 20 years or so. But in some cases, you might still find it challenging to get specialized help for your computer. If you own a Mac, however, that is not the case. 

In many countries worldwide, you’ll find dedicated Apple Stores – each of which is equipped with experts on its devices. You can book an appointment to have someone look at your computer, and you’ll receive more customized support to ensure you reach your desired result. 

Offering this level of support and expertise costs a lot of money, and Apple having large profits is one reason it can provide this.  


Let’s be honest: Apple products just look really cool. And in this respect, Macs are no different. Besides the fact that Macs work well, many people choose to buy these computers because of their aesthetics. 

Mac computers are sleek, and their screen resolution is beautiful. Meanwhile, MacBooks are easy to carry and only take up a little space in your backpack. On top of that, typing on their keyboards is a nicer experience than if you use an older computer. 

You can also buy Macs in multiple colors and sizes, and offering all these choices costs money. Moreover, because of the demand, Apple can increase how much it charges for its computers. 

Apple is a premium brand 

Apple’s strong fanbase has become a bit of a meme in some internet spaces, but there’s no denying that millions of people around the people have a strong affinity with the company. 

From a consumer perspective, Apple is a premium brand. Owning a Mac signals status, partially because its products are so expensive. The connection between Apple and luxury means that you probably won’t see the cost of a Mac drop soon. 

Longevity and build quality

Another reason why Macs are so expensive is that they last a long time. With some computers on the lower end of the pricing spectrum, you need to replace them every few years. And over time, these might amount to more than if you had one Mac in that same period. 

If you treat your Mac well, it should last you around five years. 

And if you do an excellent job, you can potentially make it last for a decade. You’ll receive software updates for a lengthy period after the device’s initial release, meaning you should be able to use it optimally for a reasonable period before getting a replacement.

Macs are expensive, but they’re worth it

Why are Macs so expensive, then? In truth, there are several reasons why Macs cost a lot of money.

One reason why you need to pay a premium for Macs is that they simply work. You’ll get a good amount of wear from them if you treat them well and receive software updates in the long run – meaning that you can get the most out of your device before it needs replacing.

Macs are also some of the most secure computers on the market, and you’ll receive high-quality customer service if something goes wrong. Some might find Macs overpriced, but that’s not the case for everyone.

If you have read to the end of this article, and you’re now interested in alternatives to the MacBook Pro, you’ll find plenty of options.

Fabrik: A branding agency for our times.

Danny Maiorca
Content writer
Danny Maiorca
Content writer
Danny is a senior writer and regular contributor to the pages of Brand Fabrik, where he creates resources, guides and reviews to assist readers from the creative services community. Adding sparkle and clarity to his content, Danny allows our brand personality to shine.

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