The power of emotional marketing: Once more with feeling

No matter how much you like to think of yourself as a rational, logical person – human beings are slaves to emotion. It doesn’t matter how many pro/con lists you make, or how often you tell yourself that you’ll “sleep on it”. The truth is that the majority of your decisions are made based on how you feel at the time. Psychologists have found that humans think second and feel first. When we’re confronted with sensory information, the emotional part … Continue reading The power of emotional marketing: Once more with feeling