Slogan vs. tagline – how do you decide which option your company needs? Slogans and taglines are standard tools in...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to discover what it really means to build an identity for a product. You’ve heard of branding for companies, perhaps even personal branding – but what does it mean to create...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and brands have some new concerns. It may go without saying, but the tone of voice that you use to convey your personality in your regular email marketing, social media, and website...
When it comes to education brand strategy, is your university or college a megastar? Is it in the spotlight for...
Guerrilla marketing is concept marketing without the boundaries of industry standards, and outside the box advertisement of services or products....
As Millennials grew so too did technological advancements. Their entire experience of the world has involved mass communication, exceptional information access and unlimited audiences. This singles them out from any other generation before, being a Millennial myself I agree we are the true digital natives. Generation Y test brands, they...
