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Tone of voice

Slogan vs. tagline

Slogan vs. tagline: What’s the difference between a tagline and slogan?

Copywriting
Slogan vs. tagline – how do you decide which option your company needs? Slogans and taglines are standard tools in...
What Is Brand Perception

What is brand perception? The complete brand perception definition

Articles
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
What Is Product Branding

What is product branding? The ultimate product branding definition

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What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to discover what it really means to build an identity for a product. You’ve heard of branding for companies, perhaps even personal branding – but what does it mean to create...
What Is Dual Branding

What is dual branding? The definition of dual branding

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What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
Real Estate Branding

Real estate branding: Is branding for real estate important?

Branding
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or...
What is co branding

What is co-branding? A complete co-branding definition

BrandingMarketing
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
What Is Product Differentiation

What is product differentiation? The complete product differentiation definition

BrandingMarketingStrategy
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to...
Attraction Marketing

What is attraction marketing? A magnetic marketing concept

Marketing
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
Tone Of Voice

Tone deaf? How to adjust your tone of voice in a crisis

Articles
With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and brands have some new concerns. It may go without saying, but the tone of voice that you use to convey your personality in your regular email marketing, social media, and website...
Education Brand Strategy

How epic is your education brand strategy?

Branding
When it comes to education brand strategy, is your university or college a megastar? Is it in the spotlight for...
Building art advertising Adidas 'Find Focus'.

Guerrilla advertising

Marketing
Guerrilla marketing is concept marketing without the boundaries of industry standards, and outside the box advertisement of services or products....
Top-down view of people communicating at table with their devices and notepads.

Making digital natives tick

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As Millennials grew so too did technological advancements. Their entire experience of the world has involved mass communication, exceptional information access and unlimited audiences. This singles them out from any other generation before, being a Millennial myself I agree we are the true digital natives. Generation Y test brands, they...

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What Is Brand Dilution

What is brand dilution? The complete brand dilution definition with examples

Examples Of Good Branding

11 memorable and inspiring examples of good branding

Examples Of Corporate Branding

12 of the most inspiring examples of corporate branding

How to Market An Architecture Firm

Architecture firm marketing: 10 marketing strategies for architects

How To Name An Architectural Company

Architecture firm names: What to consider when naming your architectural company

Branding For Architects

Architecture firm branding: Your step-by-step guide to branding for architects

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Latest Articles

What Is Brand Dilution

What is brand dilution? The complete brand dilution definition with examples

Branding
Examples Of Good Branding

11 memorable and inspiring examples of good branding

Branding
Examples Of Corporate Branding

12 of the most inspiring examples of corporate branding

Branding
How To Start An Architecture Firm

How to start an architecture firm: The steps to starting an architecture business

Articles
How to Market An Architecture Firm

Architecture firm marketing: 10 marketing strategies for architects

Marketing

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Slamcore

BrandingDigital
Hawkswell

Hawkswell

BrandingDigital
Markem-Imaje MiVista

Markem-Imaje

Naming
Checksy

Checksy

Naming
Accurist

Accurist London

Naming

Let’s Connect

At Fabrik, we value long-term working relationships. The thing about relationships, of course, is that they always start with a conversation. Let’s talk…

Email: [email protected]
Phone: 0044 (0)20 7336 1388
Hours: 09:00 to 17:30 (UK)

Address: 98 Central Street,
London EC1V 8AJ

Affiliate program
Fabrik is a participant in Amazon Service LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and other affiliated websites. Read our disclaimer here.

Fabrik logo

Latest projects

Slamcore

Slamcore

BrandingDigital
Hawkswell

Hawkswell

BrandingDigital
Markem-Imaje MiVista

Markem-Imaje

Naming
Checksy

Checksy

Naming
Accurist

Accurist London

Naming

Latest articles

Heineken Logo

Heineken logo history: The story of a global beer brand

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Paramount Logo

The Paramount logo history: Making movie magic

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Donkey Kong Logo

From arcade to console: The Donkey Kong logo story

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Street Fighter Logo

The Street Fighter logo history: How it changed the face of fighting games

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Sonic The Hedgehog Logo

Sonic the Hedgehog logo history: A tribute to the classic video game and symbol

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