What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re going to define dual branding and provide examples that will help you to perfect your dual branding strategy. So, let’s get started… Brand strategies come in a variety of different...
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to create a successful product differentiation strategy. If you’re ready, let’s get started… As of 2019, there were approximately 41,000 listed companies worldwide, generating a market value of about $80 trillion....
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and brands...
When it comes to education brand strategy, is your university or college a megastar? Is it in the spotlight for the right reasons? Is your tone of voice confident and assuring? Do you come across as human and approachable? Are you being true to yourself and authentic? If you can...
Guerrilla marketing is concept marketing without the boundaries of industry standards, and outside the box advertisement of services or products....
As Millennials grew so too did technological advancements. Their entire experience of the world has involved mass communication, exceptional information...
