Brand Fabrik: Positioning

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Brand positioning in a pandemic: The best brand responses to COVID-19 

Around the globe, businesses are rapidly coming to terms with the fact that business, as usual, is no longer an option… More

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