Could evocative brand names be the ideal tool for defining your brand? The process of choosing the ideal name for...
There are plenty of weird company names out there. At a glance, names like Google or Xerox can seem extremely...
Are founder company names beneficial to a business? When you’re struggling to find the ideal title for your organization, naming it after yourself might seem like a great idea. After all, you’re the person behind the entity, and it’s your vision and values going into the brand. On the one...
Geographic brand names are a form of business name designed to connect a company with a specific location. While linking...
Descriptive brand names are some of the most common and easy to understand monikers available. As you might have guessed,...
Acronymic brand names are relatively common in today’s complex business world. Often chosen by specific kinds of companies, like professional services or financial brands, acronymic names can simplify a complex title. However, they’re not right for every organization. An acronymic brand name is just one of the many ways companies...
Invented brand names are one of the most creative naming options for today’s businesses. Sometimes inspired by existing words, other...
Could abstract brand names be the perfect tool for identifying your business? At first, the value of an abstract brand...
If you’ve been struggling with figuring out how to name a holding company, you’re not alone. Holding company names, like any business title, can be difficult to choose successfully. After all, you need to convey the trustworthiness, expertise, and passion of your business in just one or two words. The...
Why should a brand name be distinctive? At first, it seems like an odd question. When reading through tips and...
Have you ever wondered why brand naming is important for startups? It’s easy to assume brand essentials like a clear...
Learning how to write a brand naming brief is an important first step in coming up with an excellent business name. Whether you’re working with an expert naming company, or you’re leveraging the creativity of your own team, you need a brief to guide the process. A naming brief helps...
