Slogan vs. tagline – how do you decide which option your company needs? Slogans and taglines are standard tools in...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
What is product branding? Today, we’re going to provide you with the complete product branding definition, and help you to discover what it really means to build an identity for a product. You’ve heard of branding for companies, perhaps even personal branding – but what does it mean to create...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to create a successful product differentiation strategy. If you’re ready, let’s get started… As of 2019, there were approximately 41,000 listed companies worldwide, generating a market value of about $80 trillion....
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
With the COVID-19 coronavirus outbreak hitting people around the globe, causing widespread disruption and anxiety everywhere it goes, business leaders and brands...
