Brand Fabrik: Marketing

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is public relations? Solving the PR conundrum 

how do you define your brand to your customers? Your logo and website can provide useful information about your business and… More

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Tips for a better customer referral program: Penny for your thoughts? 

Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service… More

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Improvise, adapt, overcome: Simple sales tips to transform your strategy in a crisis 

The COVID-19 pandemic will pass eventually. Right now, it’s having a dramatic impact on our landscape, forcing countless employees to work… More

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