Digital marketing is something that all businesses need to think about at some point. In this post we’re going to...
It wasn’t so long ago that marketing professionals were predicting the death of email marketing. The rise of social media...
Email marketing is one of the best-known and most popular promotional methods around. Generating massive returns on investment, email marketing strengthens your bond with existing customers, and helps to attract new clients. In the right circumstances, this methodology can ensure that your brand stands out from the crowd. However, in...
Contents Chapter 1 What is email marketing, and how does it work? Chapter 2 Is email marketing still effective? Chapter...
Who are you trying to reach with your marketing messages? Tip: The answer shouldn’t be everyone. While most companies want...
How do you define your brand to your customers? Your logo and website can provide useful information about your business and its values. Your tone of voice in marketing messages and campaign highlight the kind of personality behind your organisation. However, it takes a lot of effort and strategy to create a public image...
Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service to...
As a business owner, you want your product or service to be popular. In an ideal world, your solutions would appeal…
