The Starbucks brand positioning strategy is an excellent example of how companies in virtually any industry can become giants with...
The Nike brand positioning strategy is an excellent example of how the right position can make all the difference to...
Mastering architecture firm marketing can be complex. As the industry continues to evolve and new competitors enter the marketplace, it’s becoming increasingly difficult for any business to stand out. Whether focusing on a local audience or a global marketplace, you must carefully cultivate the right strategy to ensure your voice...
Learning how to market a construction company is one of the most important things you’ll need to do when building...
Investing in the right technology company marketing strategy is one of the most important things you can do as a...
Figuring out how to market a software company is often one of the biggest challenges for business leaders. Effective software company marketing ensures you get your products and solutions in front of the right audience to generate sales and revenue. However, there’s no one-size-fits-all approach to promotion. Most companies spend...
Figuring out how to market an insurance agency can be complicated. Choosing the best insurance marketing strategies ensures you can...
For business leaders, figuring out how to market a healthcare company can take time and effort. Effective marketing in healthcare...
Endorsement vs sponsorship: what’s the difference? On the surface, “endorsement” and “sponsorship” are very similar terms. They’re both tools brands use to increase brand awareness and boost a company’s reputation. Both sponsorships and endorsements are a form of partnership marketing designed to align a business with a specific entity, individual, or...
How does sponsorship work? What does a sponsor do, and what are the benefits of investing in sponsorships? These are...
Advertising vs sponsorship? What’s the difference? Advertising and sponsorship are two terms often used interchangeably in the promotional world. After...
What is sponsorship advertising, and how does it generate brand opportunities? Sponsorship advertising, also known as “sponsored ads,” is a way for companies to connect with their audience by affiliating with another well-known brand or entity. Since consumers have begun to ignore many traditional forms of advertisement, “sponsored ads” have...
