Having a law firm doesn’t just mean focusing on your clients and the legal aspect. Indeed, this is the main...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
Marketing vs business development: what’s the difference? On the surface, both marketing and business development teams work towards the same goal – the growth of a company. However, the activities of these groups are a little different. In most companies, learning how to properly identify the skillsets in your team,...
What is holistic marketing? An increasingly popular concept among promotional professionals, the holistic marketing approach encourages a “bigger picture” view...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or business name, it’s how you connect with your target audience and build emotional relationships. While most companies rely on great branding to be successful in today’s digital world, branding for...
Cosmetic surgery marketing can be a complex process. Like any kind of health or beauty-focused business, cosmetic practices need to...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various...
What is product differentiation? Today, we’re going to answer this question, and provide you with the tools you need to create a successful product differentiation strategy. If you’re ready, let’s get started… As of 2019, there were approximately 41,000 listed companies worldwide, generating a market value of about $80 trillion....
Applying creative writing strategies to your content marketing campaigns can increase engagement and boost traffic to your website or blog....
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
Today, we’re going to be looking at answering the question “what is agile marketing?” and helping you to decide whether agile marketing might be the right tool for your organization. If you’re ready, let’s get started… You’ve probably heard of terms like “agile” in reference to things like product development...
