The Amazon brand positioning strategy is a testament to the power of effective branding in an evolving world. Compelling and...
TV shows and the best movies about advertising paint an interesting picture of the marketing world. Some take a documentary-style...
What is the target market of the Super Bowl? Why do so many companies invest millions into Super Bowl marketing, and how has the sporting event evolved over the years? It’s time to take a deep dive look at everything you need to know about the transforming Super Bowl target...
Refining your target audience definition is one of the most valuable things you can do to improve the impact and...
The number of companies owned by Disney is astronomical. Not only is the company the second-largest media brand in the...
The Disney marketing strategy is one of the most inspiring examples of successful promotion around. Through a careful approach to advertising and branding, Disney has positioned itself as a beacon of enchantment and imagination, capturing the attention of consumers worldwide. Disney’s reputation as the “happiest place on earth” didn’t happen...
How much do you know about the Netflix brand strategy? Today, a huge number of consumers are familiar with Netflix...
Creating a list of the best Coke commercials ever is tougher than it seems. Throughout the decades, dozens of amazing...
The Coca-Cola brand positioning strategy offers an incredible insight into the power of effective brand positioning in any industry. With the Coca-Cola positioning strategy, the company has effectively set itself apart from every major brand in its industry. Plus, it’s been able to generate a strong emotional connection with every...
Learning how to market an engineering firm can seem like a daunting task. There are a lot of challenges to...
The Tesla marketing strategy is easily one of the most interesting in the automotive world. While countless car makers aim...
Apple’s brand positioning strategy is one of the world’s best examples of how the right brand and marketing mix can generate success. Over the years, this world-famous brand has cultivated an almost cult-like following among its customers. It’s all thanks to the production of not just phenomenal products but also amazing services...
