Myths about SEO are everywhere in the online marketing world. It’s not surprising when you consider the landscape for Search...
High-ticket items are expensive products, services, or information products that offer a ton of value to the consumer. The focus...
Effective marketing is built on the customers’ opinions. Brands that ignore the public’s approval and buy-in struggle to increase sales or scale their operations. Today, we have access to a lot of options when it comes to collecting useful data from customers and the public. Thales Group, a leading In-Flight...
Unlocking the benefits of referral programs for your business could be one of the most effective ways to accelerate brand...
Having a law firm doesn’t just mean focusing on your clients and the legal aspect. Indeed, this is the main...
What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can influence everything from customer loyalty to demand. Measuring brand perception regularly is how business leaders ensure they’re having the right impact on their audience. If you evaluate your shopping habits...
Marketing vs business development: what’s the difference? On the surface, both marketing and business development teams work towards the same...
What is holistic marketing? An increasingly popular concept among promotional professionals, the holistic marketing approach encourages a “bigger picture” view...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re going to define dual branding and provide examples that will help you to perfect your dual branding strategy. So, let’s get started… Brand strategies come in a variety of different...
Real estate branding is an essential tool for any company, large or small. A brand isn’t just your logo or...
Cosmetic surgery marketing can be a complex process. Like any kind of health or beauty-focused business, cosmetic practices need to...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
