Myths about SEO are everywhere in the online marketing world. It’s not surprising when you consider the landscape for Search...
What is a sales funnel? The sales funnel is the series of steps your lead takes to become a paying...
What is a landing page? A landing page is a specific page on your website designed to collect customer information through a form. Usually, landing pages specific audiences, offering valuable deals called “lead magnets” in exchange for an email address and name. The more email addresses you collect through landing...
You know email marketing is the number one tool for brand development and customer engagement. Email actually has the highest...
Are you trying to achieve the best email open rate? Worried about your email images? It makes sense. A picture...
By 2023, experts say there will be around 4.3 billion people using email. Half of the world’s population can connect with your brand through their inbox. If you’re not taking advantage of this fact – you’re missing out. Of course, for email marketing to drive results for your brand, you...
It’s hard to argue with the benefits of email marketing. Email is the number one way to connect with your...
When’s the best time to send email campaigns? Ultimately, there isn’t one. At least, there’s no single time and day...
How much is too much in email marketing? At what point do your helpful and informative messages turn into annoying spam? Do some customers prefer to receive more emails than others? Those questions have plagued companies all over the digital landscape for years. Unfortunately, there’s no one-size-fits-all answer we can...
When it comes to measuring the success of an email marketing campaign, a good email open rate is a common...
Emails come in a variety of shapes, sizes, and styles. Some email campaigns feature promotional messages brimming with gifs, videos,...
You need some email marketing tools. There’s a lot of work involved in building a successful email marketing campaign. First, you need to attract the leads that are going to form your email list. That means building a landing page or opt-in page with a lead magnet your clients can’t...
