What is a sales funnel? The sales funnel is the series of steps your lead takes to become a paying...
What is a landing page? A landing page is a specific page on your website designed to collect customer information...
You know email marketing is the number one tool for brand development and customer engagement. Email actually has the highest ROI of any marketing channel. However, you only get amazing results when you know how to design your campaigns correctly. Your email campaign design makes or breaks the impact you...
Are you trying to achieve the best email open rate? Worried about your email images? It makes sense. A picture...
By 2023, experts say there will be around 4.3 billion people using email. Half of the world’s population can connect...
It’s hard to argue with the benefits of email marketing. Email is the number one way to connect with your customer wherever they are. There are about 3.8 billion email accounts worldwide, expected to grow to 4.48 billion in 2024. Even with dozens of social media platforms and other online...
When’s the best time to send email campaigns? Ultimately, there isn’t one. At least, there’s no single time and day...
How much is too much in email marketing? At what point do your helpful and informative messages turn into annoying...
When it comes to measuring the success of an email marketing campaign, a good email open rate is a common metric to measure. After all, you can’t accomplish much with your email strategy if you can’t convince people to click onyour emails and open them first. The average open rate...
Emails come in a variety of shapes, sizes, and styles. Some email campaigns feature promotional messages brimming with gifs, videos,...
You need some email marketing tools. There’s a lot of work involved in building a successful email marketing campaign. First,...
There’s more to setting up an email marketing plan than collecting a list of email addresses and sending as many messages as possible. Email marketing is one of the most powerful tools in a company’s arsenal. It’s an opportunity to build relationships with your target audience through carefully crafted conversations. ...
