What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can...
What is dual branding? If want to know more about dual branding, you’ve come to the right place! Today, we’re...
What is co-branding? More importantly, what can it do for your business identity? Today, we’re going to explore the various types of co-branding and provide the complete co-branding definition. Let’s get started… In an increasingly cluttered marketplace, companies are always searching for new ways to connect with their customers and...
What is attraction marketing? Today, we’re going to introduce the basics of attraction marketing, and how it works. Throughout the...
Today, we’re going to be looking at answering the question “what is agile marketing?” and helping you to decide whether...
Who are you trying to reach with your marketing messages? Tip: The answer shouldn’t be everyone. While most companies want to attract as many potential customers to their brand as possible, going too broad could mean that you’re unable to stand out in your chosen market. At the same time,...
Customers have always talked about their experiences with brands. We can all remember a time when we’ve gushed about excellent service to...
As Millennials grew so too did technological advancements. Their entire experience of the world has involved mass communication, exceptional information...
