Fabrik is a wayfinding and signage design agency that helps visitors and staff make sense of your space. We take your brand – and visitors – in a more relevant direction, making more of environmental branding opportunities. Using visual, audible and tactile cues, we help people navigate their way around places and spaces and get them where they want to be. Whether the classroom, a conference room, an exhibition or the exit.
By immersing customers in your brand world, environmental branding and design can forge strong bonds by tapping into customers’ emotions for a powerful brand experience. Giving consumers and visitors clear direction through wayfinding design also improves accessibility.
In our capacity of environmental branding specialist, we devise signage and wayfinding design solutions to give direction to brands and their customers. By developing a spatial language we add value to an environment and answer vital day-to-day questions. Where am I? What can I do here? Where can I go from here? How do I get out?
We help to get people where you want them to be. We expand user-appeal, making for a better multi-dimensional visitor experience that’s more efficient, logical and pleasant. Fabrik’s user-centred design reflects logical space planning, with tactile elements and intelligent design cues.
- Site visits and analysis
- Planning and strategy
- User circulation
- Content creation
As well as physical layout, we address the communication that helps people move around space. The environmental branding, wayfinding and signage design solutions we devise may include the creation of maps, symbols, illustrations, copy, strategic colour-coding and zone creation.
By responding to the logistical and technical requirements of each project, we develop solutions that ensure a client’s distinct branding goals are maintained. From strategic planning to installation management, we’ve got all the steps covered.
- Wayfinding design
- Environmental branding
- Illustrations / infographics
- Symbols and maps
- Signage solutions
- Digital signage