Sensory marketing: Strategies for a sensational campaign

Your customers are drowning in advertisements. Now, more than ever before, the world around us is covered in business messages, from the social media posts designed to engage consumers, to the sales pitches sent over email. It’s no wonder that people are looking for a little peace and quiet with the help of ad-blockers and junk folders. As “traditional” marketing becomes less appealing, companies are beginning to search for ways to differentiate themselves from the clutter, by engaging with the … Continue reading Sensory marketing: Strategies for a sensational campaign