ValueLabs

ValueLabs uses technology and innovation to solve business problems. They briefed Fabrik to create a name for its Cognitive Extractor, a product that automatically extracts information from an unstructured document and converts it to structured data. Using AI, the product takes data from forms, invoices, legal documents and identity proofs, such as passports and saves businesses time by automating the data capture of them. The product targets a range of audiences in sectors such as  finance, insurance and the legal profession.

The team were looking for a simple, memorable name. It had to be memorable and easy to say. Importantly, it needed to convey a strong sense of trust and reliability. We discussed suitable naming types and agreed a hybrid name that would combine a descriptive element with something evocative would be the ideal combination.

Through our naming process, we identified a number of strong contenders for the product. We conducted searches and created selection criteria to guide the team to the final solution. They chose DocSpot for its clarity and descriptive nature. The naming rationale was very simple, DocSpot identifies the information hotspots in unstructured documents and converts them into usable data.