Naming a revolutionary platform to help fight financial crime.
Quantexa provides data and analytics technology to businesses in sectors such as banking and insurance. It helps these businesses to solve data problems, uncover risk and discover new opportunities, delivered through its own platform. The system is a next generation, intelligence led, context driven platform that helps businesses make more accurate and efficient decisions.
It was looking for a name for its product for its financial services market, to create a stronger brand presence. It approached Fabrik to find a name that would capture the essence of the product and that it could take to market.
The naming requirements included being able to sit well with the brand name, Quantexa. We identified several naming themes and types including evocative and invented names. Our team had to navigate multiple trademark classes and territories to find the chosen name, Syneo.
Syneo brings themes of ’synergy’ and ‘neo’ together, representing a name that is a new standard and helping to keep everything in sync.
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