From fleeting glances to devotees: Building a brand recognition strategy

Brand recognition is a simple enough concept. It’s all about making sure that your target market can see, recognise and remember your company. After all, it’s pretty hard to cultivate loyalty and engagement from your audience, if they don’t know anything about who you are, or what you do. The only problem is, as the online marketplace grows increasingly crowded, more and more companies are unintentionally flying under the radar. If you want to step out from behind your cloak … Continue reading From fleeting glances to devotees: Building a brand recognition strategy