Creative direction is more important to your brand development than you’d think. It identifies exactly how your creative team is...
Naming a medical company can be challenging. For most organizations, the perfect name doesn’t just appear out of nowhere. Finding...
Choosing the right product naming architecture can be complex. Identifying how to align the different items in your portfolio, link...
Figuring out how to name membership levels and pricing tiers can be complicated. Just as your product names, and your...
A brand development strategy is something every company should have, regardless of their size, niche, or target market. Every organization...
Poor messaging can be toxic to even the most popular brand. If you’re not conveying the right key messages to...
If you don’t have a strong brand messaging strategy, you have virtually no chance of building a strong relationship with...
What is brand messaging, and why is it so important to your brand? Every business owner knows engaging communication is...
You probably already know that if you want to differentiate your brand, forge emotional connections with customers, and build “brand...
A branding book template, otherwise known as a “brand manual” can be a valuable resource for any business. After all,...
Knowing how to check if a brand name is taken (before you launch your new company), is crucial. As a...
Recreational activities are far more than just a fun way to spend your time. They’re also an important tool for...
