Brand recognition or brand awareness: What’s the difference?

What’s the biggest issue your brand is facing right now? Think it’s money? Pricing? Investment? Nope, think again. Ultimately, “obscurity” is the biggest concern facing any business. If your customers don’t know who you are, then they’re not going to give you their trust, their attention, or their cash. It’s the threat of “obscurity” that makes marketing agencies in London so popular, and leaves modern businesses constantly scrambling to stay ahead of the competition. If you want to not only … Continue reading Brand recognition or brand awareness: What’s the difference?