Brand Fabrik: Michael Chibuzor

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

The definitive guide to optimising your conversion funnel 

Don’t get overwhelmed by the term “conversion funnel.” If you sell something online, you already have a funnel. You’ve to optimise… More

1 comment | Branding, Digital
How to create a digital marketing strategy that grows leads and revenue 

Achieving success at digital marketing can be challenging. Choosing the right marketing channels, right approaches, and setting realistic goals is a… More

2 comments | Digital, Marketing
Digital advertising Vs. digital marketing – what’s the difference? 

Marketing is a must… and not just because you think so. In this competitive age where every business is pushing through… More

7 comments | Branding, Marketing
Infographic design: how to use it to drive traffic and backlinks 

Generating traffic and acquiring backlinks are the two biggest challenges that every business face. I have seen web masters hitting their… More

1 comment | Branding
What’s the future of website design? 

The nature of the internet has changed vividly. Before you can develop an effective content marketing strategy, you need to understand… More

1 comment | Digital, Marketing
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