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    Colors That Go With Yellow

    Colors that go with yellow: Your guide to colors that complement yellow

    Which Car Companies Own Which

    Which car companies own which car brands?

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    Car logos with circles: The ultimate list of circular car logos

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James Souttar
JoinedMay 30, 2017
Articles4
Strategist. Mr Listener. Student of Persian Calligraphy. Over the last couple of decades James has helped many different kinds of organisations to understand themselves better and express this understanding as a brand. Recently most of his work has been in Education. Intuitive. Connection-making. Surprising. James is at his best responding to tricky questions. A year in Shoreditch made him allergic to Hipster coffee.
HEI Tradition

Can’t hold it back anymore: Should universities hang on to tradition?

BrandingMarketing
In our most ancient universities it’s common to blame a slow pace of change on history and tradition, as if...
Campaign strategy

Higher education campaign strategy: Learning from classic 70s TV ads

BrandingMarketing
Higher Education can often feel as if it is caught between two very different ways of communicating. The Academy, rational...
Brand Hierarchy

Keeping it together: Brand hierarchy for higher education

BrandingMarketing
Brand hierarchy, or brand architecture: two words certain to keep university communicators awake at night. Indeed the complex branding issues...
Clearing Campaign

Clearing the way: The challenge of developing a positive clearing experience

Marketing
At the heart of clearing lie two disappointments… There is the disappointment for HEIs of courses which haven‘t had enough...

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