In our most ancient universities it’s common to blame a slow pace of change on history and tradition, as if...
JoinedMay 30, 2017
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Strategist. Mr Listener. Student of Persian Calligraphy. Over the last couple of decades James has helped many different kinds of organisations to understand themselves better and express this understanding as a brand. Recently most of his work has been in Education. Intuitive. Connection-making. Surprising. James is at his best responding to tricky questions. A year in Shoreditch made him allergic to Hipster coffee.
Higher Education can often feel as if it is caught between two very different ways of communicating. The Academy, rational...
Brand hierarchy, or brand architecture: two words certain to keep university communicators awake at night. Indeed the complex branding issues...
At the heart of clearing lie two disappointments… There is the disappointment for HEIs of courses which haven‘t had enough...
