ChooseLaw – a factual and authentic student recruitment campaign that uses successful alumni stories to engage and inspire.
The University of Law is introducing new full-fee scholarships to help the next generation of legal talent achieve their ambitions. Three highly successful alumni put their names to the awards, which will allow successful candidates to study at The University of Law without fees.
With a growth in graduate vacancies, high starting salaries and long-term earning potential, law is financially rewarding. Law also opens doors to new opportunities, it can change the lives of others and can make a real impact on society.
Fabrik’s role was to translate these facts and recruitment strategy into a compelling experience that encourages open day visits and applications.
First, an overarching campaign name “Choose Law” was developed. Then, online and offline advertising directed prospective students to the campaign mini-site. Here, they are able to view engaging video stories for each of the three alumni that demonstrate how their careers have flourished following their time studying at the University.
A series of info-graphics underline the Universities impressive credentials, employability record and the rewarding nature of a career in law.
The campaign is in its early stages but sophisticated tracking and analytics have been put in place to provide detailed insights into campaign performance.
What we did
Naming and concept
Online and print advertising
Campaign mini-site design
Sophisticated data tracking
I thought you would like to know that we have over 800 registrations of interest in the scholarships already! Many of these are new leads, so we are well on the way to meeting our objectives.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!