Tomorrows Engineers
Reaching a broader audience through a more recognisable brand identity.
Overview
Formally known as the ETB Strategic Delivery Partnership, Tomorrow’s Engineers aims to make a continuous programme of high quality engineering enhancement and enrichment activities available to targeted school pupils, their teachers and parents across the UK.
With such an impersonal name, the organisation’s true potential was not being fully realised. Fabrik’s brief was to help it to engage with young people and reach a broader audience through a more relevant visual identity and accessible tone-of-voice.
Outcome
Our NameBrains team generated a list of potential names and Tomorrow’s Engineers was felt to be the most appropriate and descriptive. We developed a typographic logo as we felt this would work better with a more complex visual language. We distilled the ‘look & feel’ down to a concise set of guidelines and applied the new identity to a broad range of learning-based material.
What we did
- Name generation
- Tone-of-voice
- Brand mark
- Visual language
- Identity guidelines
- Exhibition graphics
Kind words
From brief to completion, the team at Fabrik always has its feet firmly on the ground. Brilliant design, practical solutions, great people to work with and none of the usual agency bull.
Rhys Holdaway
Programme Manager, Tomorrow’s Engineers
