Reaching a broader audience through a more recognisable brand identity.
Formally known as the ETB Strategic Delivery Partnership, Tomorrow’s Engineers aims to make a continuous programme of high quality engineering enhancement and enrichment activities available to targeted school pupils, their teachers and parents across the UK.
With such an impersonal name, the organisation’s true potential was not being fully realised. Fabrik’s brief was to help it to engage with young people and reach a broader audience through a more relevant visual identity and accessible tone-of-voice.
Our NameBrains team generated a list of potential names and Tomorrow’s Engineers was felt to be the most appropriate and descriptive. We developed a typographic logo as we felt this would work better with a more complex visual language. We distilled the ‘look & feel’ down to a concise set of guidelines and applied the new identity to a broad range of learning-based material.
What we did
From brief to completion, the team at Fabrik always has its feet firmly on the ground. Brilliant design, practical solutions, great people to work with and none of the usual agency bull.
Programme Manager, Tomorrow’s Engineers
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. To arrange a tour, please contact us...