Finding a face that fits through a company naming, brand design and visual identity programme.
Formally known as the ETB Strategic Delivery Partnership, Tomorrow’s Engineers aims to make a continuous programme of high quality engineering enhancement and enrichment activities available to targeted school pupils, their teachers and parents across the UK.
With such an impersonal name, the organisation’s true potential was not being fully realised. Fabrik’s brief was to help it to engage with young people and reach a broader audience through a more relevant visual identity and accessible tone-of-voice.
Our NameBrains team generated a list of potential company names and Tomorrow’s Engineers was felt to be the most appropriate and descriptive. We developed a typographic logo as we felt this would work better with a more vibrant and complex visual language. We distilled the ‘look & feel’ down to a concise set of guidelines and applied the new visual identity to a broad range of learning-based material.
What we did
From brief to completion, the team at Fabrik always has its feet firmly on the ground. Brilliant design, practical solutions, great people to work with and none of the usual agency bull.
Programme Manager, Tomorrow’s Engineers
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!