Fabrik’s company naming team, brand strategy specialists and visual identity designers provide the inspiration that counts.
Lewisham College’s employer training team was originally known as the Business Development Unit. It worked with blue-chip organisations to provide bespoke business training solutions, specialising in care, construction, catering, business administration, management and IT. However, the name placed too much emphasis on the College - which conjured up an image of further education rather than business - and lacked the inspiration required to engage private enterprises.
Our NameBrains team provided the inspiration behind The Skills People brand, which is consistently supported by the statement 'Inspiration That Counts'. By creating a standalone company name and brand, we have provided The Skills People with a unique personality and visual identity, which can also draw on the vast knowledge base and reputation of Lewisham College.
What we did
Workshops & focus groups
Positioning & creative brief
Company naming & branding
Visual & verbal identity
At first, some people were sceptical, but they soon got behind the project thanks to the insight provided by Fabrik. Now I can confidently say that we have a brand identity that does justice to our employee training services and the investment is already paying off.
Marketing Manager, The Skills People
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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