A student recruitment campaign design that demonstrates imagination and provides impact.
‘Start here’ is an integrated student recruitment campaign that is helping to engage prospective students and showcases the achievements of former graduates. The initiative aims to address the University’s perceived lack of identity and sense of community among prospective students.
By identifying key objectives, Fabrik – an established creative design agency based in London – was briefed to develop an integrated campaign to bring all stages of the undergraduate recruitment cycle into one consistent tone, and to keep them engaged as they lead up to their start date at City University.
With a myriad of information to communicate, email was the chosen channel for delivery. With students joining at different times in the cycle, Fabrik proposed a solution that meant key campaign messages would be posted online, using a simple portal. This meant every student who viewed the portal would see the same information no matter when they joined.
The campaign creative has been applied to various communication channels and rolled-out across the student recruitment cycle. Presently, the campaign is mid-cycle and demonstrating encouraging signs of return on investment.
An impressive set of figures indeed!
What we did
Electronic and print
We worked with the team at Fabrik to improve our engagement with undergraduate offer-holders. After consultation, what we got was a clear and creative concept, focussing on innovative online activity and social engagement.
Head of Undergraduate Marketing & Recruitment
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
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