A branding and corporate identity exercise provides waste service with a public face.
The South London Waste Partnership comprises four London councils - Croydon, Kingston, Merton and Sutton - who are working together to provide improved waste management. It’s a great initiative, but the lack of a visual identity and distinct personality made it a faceless, invisible brand.
And that is where Fabrik came in.
We created a distinctive and memorable graphic symbol by interlocking four stylised letter ‘W’s, to represent each of the four councils and the way they are working together to provide a co-ordinated approach to waste management. Four subtle organic shapes were also created within the symbol, to underline the Partnership’s environmental credentials. Consistency of application was assured through a set of visual identity guidelines that enabled the Partnership to roll-out the new brand across its entire suite of communications.
What we did
Brand mark generation
Master artwork files
I was looking for an agency that could offer clarity of thinking, an excellent project management team and a refreshingly creative perspective. I found just that and I’m delighted with our new identity.
Communications Lead, South London Waste Partnership
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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