Creating (and implementing) a new-build brand and visual identity for an established organisation.
Network Homes (formally Network Housing Group) is a service driven and financially strong organisation that builds, sells, rents and manages quality homes in thriving communities. This has been its primary reason to exist for more than 40 years, during which time the Organisation has gone through structural changes, and added numerous sub-brands and services. Collectively, this had culminated in a general lack of direction and awareness, blurring the brand vision, and detracting from its ability to focus on its core competencies, and make them visible.
As we considered the task at hand we asked: If we sat down today to create a brand new business selling and renting a wide range of quality homes to a wide range of people, but with a social purpose - what would that business look like?
The more we thought about this question, the more obvious the answer. This was about building a new brand, not re-building an old one.
An initial blueprint ensured the branding programme was set on solid foundations. Staff, stakeholders, home owners and tenants provided the fuel for unexpected conversations. While workshops, focus groups and senior decision makers led to interesting outcomes.
We distilled a period of fact-finding to develop the brand strategy, and created a new brand statement as a consequence: Good homes make everything possible. With a shortened name, the mission statement, manifesto, brand personality and tone of voice quickly followed.
The symbol is a bold and distinctive graphic interpretation of the brand. A three dimensional ‘home’ space built through the connection of four angular elements representing roofs, walls and directional arrows. This environment opens up to reveal an N shaped pathway to endless possibilities.
A comprehensive set of visual identity guidelines captures the spirit of the brand, and provides everything needed to create successful communication pieces and campaigns. From logo usage through to typography, colour palettes, wallpaper patterns, photographic treatments and styles, and application examples across digital and traditional channels, segmented by audience groups.
Network Homes. A new-build brand.
What we did
Research & analysis
Interviews & workshops
Strategy & positioning
Tone of voice & messaging
Branding & development
Visual & verbal identity
Fabrik’s team did a vast amount of work in a short space of time, and delivered our re-brand to schedule. Feedback internally and externally has been great, and our new brand identity is already making our communications feel more vibrant and consistent.
Director for Strategy & External Affairs,
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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