A university brand identity that uncovered the true face of Hope.
In 2006 Liverpool Hope University was granted full university status, taking its place alongside some of the most prestigious academic institutions in the world. This coincided with an agreement from Government to allow universities to charge tuition fees. To mark this period of significant change, Hope commissioned Fabrik to carry out a re-branding programme that would serve as a testament to its commitment to a brighter future, and clearly demonstrate that it’s a wise investment for prospective students. To complete the process of transition we needed to create a bold, strong, and distinguished brand identity. One that would stand the test of time, with an emphasis on the Institutes unique positioning as the only ecumenical university in the United Kingdom.
Liverpool Hope is about more than academic study or the development of skills. It's about creating a sense of purpose and meaning. The logo was developed to reflect these values, and have theological meaning while providing a distinct identity within the crowded higher education sector. The design of the logo was considered alongside a range of other practical issues to ensure flexibility in use. The colour block is pure red, which is a colour that has traditionally been associated with bearing witness. The distinctive light burst is used to represent theological connections with Christian foundations and has a range of associations. These components – in combination with the wording and date mark – are equally important and ensure the brand identity is relived at every touch point across the University and beyond.
As part of the re-branding and repositioning programme, Fabrik developed concepts for the broader visual (and verbal) identity, using a combination of stylised illustrations to provide a unique, modern twist and bespoke photography. This information was encapsulated in a comprehensive set of brand identity guidelines.
A decade on, the brand identity still feels relevant, and is testament to our belief that distance is no barrier to harmonious working relationships, and fresh creative thinking.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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