A merger of equals provides an exciting naming, branding and visual identity challenge.
In January 2013 Impetus Trust and the Private Equity Foundation (PEF) announced their intention to merge, and became Impetus – The Private Equity Foundation. Prior to the merger, each organisation had worked tirelessly to help unlock the potential of ambitious charities and social enterprises. The combined resources and expertise of Impetus and PEF has created an even more influential organisation capable of having a bigger impact on the lives of disadvantaged children and young people.
Both organisations possessed a strong and credible presence in the philanthropy sector, each sharing a large degree of brand recognition. The new entity, however, would require its own personality, brand mark and visual identity, leveraging the best of both worlds while keeping existing supporters, staff and stakeholders informed.
By working with - and listening to - staff and stakeholders, Fabrik was able to get under the skin of the brief, and form a single brand strategy and proposition going forward. We helped to bring the merger to fruition through the development of a modern, bold and memorable brand identity that clearly signifies change, while retaining an essence of the past.
What we did
Workshops & focus groups
Strategy & positioning
Testing & validation
Branding & visual identity
Implementation & roll-out
Website design & build
We’ve worked with many agencies over the course of our careers, and Fabrik is definitely one of the very best! It took on the challenge of our merger rebrand – which had extremely tight delivery deadlines and budgets – with enthusiasm and confidence, and the same team who attended the pitch remained with us throughout. We are delighted with the dynamic brand and visual identity Fabrik produced for us.
Impetus - Private Equity Foundation
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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