A unique student recruitment campaign design for Greenwich School of Management.
Greenwich School of Management (GSM) provides career focused degrees which deliver the specific skills employers require in today’s competitive job market. GSM is a smaller (and perfectly formed) place of study, which creates an intimate and friendly environment, responsive to students and their individual needs. With campuses in Greenwich and Greenford, it offers the excitement of living and studying in London, while degrees are accredited by Plymouth University, a top ten modern university in the UK.
In need of fresh inspiration, GSM commissioned Fabrik to give its student campaign design and marketing materials a new lease of life.
The campaign design theme – and messaging – place an emphasis on being unique. Working with colleges and universities for a number of years, in the provision of dedicated student recruitment campaign design agency services, Fabrik is experienced in aligning design and campaign concepts to the underlying brand personality, and key offerings of an institute, as every place of study is different.
To reflect the unique attributes of GSM, Fabrik art-directed photo shoots with real students, ensuring imagery was attention grabbing and empathetic. Top-level messaging, and photography combine to form the backbone of the campaign design, which was applied to press and outdoor advertising, clearing campaigns, online banner advertising and the main website.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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