The perfect new brand mark and visual identity for FTGA.
The Foundation Trust Governors Association (FTGA) was formed in 2007 to help NHS Trust Governors understand their role and responsibilities when it comes to delivering better patient care. However, the organisation lacked a cohesive brand identity and the FTGA felt this was beginning to restrict growth. Fabrik was appointed to work with the FTGA to develop its new identity.
Fabrik suggested abbreviating the name of the organisation to FTGA and developed a new brand mark that underlines its three core values: debate, exchange and learn. A palette of fresh and vibrant colours was introduced, together with a bespoke illustration style that has helped to make FTGA’s communications stand out. A flexible brand toolkit was developed, supported by a wide range of commissioned images, to enable FTGA to communicate a range of key messages with ease.
The logo, distinctive typography, colourways and illustrations combine to create a fitting corporate identity for the organisation.
What we did
When we approached Fabrik we had lots of ideas and a clear vision of what we believed FTGA stood for. Fabrik took the challenge of articulating our vision, turned everything on its head and calmly went about bringing our new brand to life, in a way that is imaginative and compelling.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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