A new visual identity and sub-brand framework for software and service solutions provider Fincore.
Fincore is a rapidly growing software business. It’s come a long way since it began in 1995. It provides software and service solutions to help organisations continually manage, question and learn from its data. They say knowledge is power and that’s where Fincore can help. It helps businesses to do business better. It’s all very smart. Extraordinary, in fact.
Fabrik was briefed to help Fincore realign its visual identity and bring it in line with its strategic positioning. A key part of this was to introduce a new, branded house Group structure for its three businesses to operate under. This was seen as a vital part of aligning the organisation and ensuring it had flexibility for future growth.
Fincore were keen to see ideas based around evolving its current identity. It was proud of its roots and didn’t want to completely turn its back on the past. Fabrik devised a process that would help the team to decide how far they wanted the logo to evolve. This helped everyone to arrive at a new, modern brand mark. One that was fit for the future.
We developed a visual identity based around a key brand thought; harnessing the power of data. That summed up Fincore and what it helps people to do. And even the smallest insight on its data can transform a business.
The new visual identity leads with a macro photography style, to represent the importance of analysing and finding the extraordinary. We devised a graphic framework that flexes to suit client needs and combined these with a series of strong, branded statements.
Fabrik helped with the roll-out of the new identity which included signage, business stationery, templates and three websites, one for each of the Group businesses. And everything was captured in an extensive set of design guidelines.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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