A company naming and brand identity exercise helps to make proposition clearer.
EngineeringUK is an independent, not-for-profit organisation, whose role is to promote the vital contribution that engineering and technology make to our society and to inspire people to pursue careers in these fields. Previously known as the Engineering & Technology Board, the name was frequently abbreviated to the ETB, which meant little to those unfamiliar with the organisation.
Fabrik’s brief was to create a new name and brand identity - making the organisation’s purpose clearer - and improve the effectiveness of its communications.
Once a front-running name had been selected, we undertook the necessary trademark and domain checks before creating a brand mark, corporate identity and literature framework. Subsequent to approval of the brand identity guidelines, Fabrik produced the flagship 200-plus page annual report, company stationery and digital templates for management by the in-house design team.
EngineeringUK’s new name and brand identity has enabled it to re-affirm what it can offer. It has also helped it to build relationships with partners across business and industry, education and skills, the professional engineering institutions, the Engineering Council and the wider science and engineering communities.
What we did
Workshops & interviews
Domain & legal checks
Creation of brand mark
Visual identity guidelines
Annual report design
Digital design templates
Presentation & launch materials
Fabrik is not just a supplier, it guides, supports and advises us across all media and is passionate about naming and branding. Partnerships like this are invaluable and the results continue to be excellent.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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