Spinning the drum – branding and visual identity design for a start-up.
Dobeo is a unique domestic services platform that allows users to manage their laundry and dry cleaning through a dedicated mobile app. Users can compare prices from Dobeo’s network of suppliers, then arrange collection and delivery at a time that suits them most.
Working closely with the business owners, Fabrik’s brief was to strategically position and create a new lifestyle brand identity from scratch, based on the business plan, market context, and insights gained through research and audience profiling.
Once a successful positioning was achieved, Fabrik was able to develop the brand personality, messaging and essence, which focused on escaping everyday chores, consciously underlining the emotional attributes and functional benefits of the service.
As brand identity designers for start-ups we were keen anchor the visual positioning to a product that felt functional yet stylish, and intelligent and modern, with a touch of luxury for everyone.
The branding and visual identity stages led to the creation of a unique mark that is more than just a logo. It’s a way of writing and designing that creates a consistent user experience, from the app to garment bags. The project culminated in a set of visual identity guidelines, and preparation of brand assets for the app and website design.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!