A logotype and identity for an industry-changing folding bicycle brand.
Crosshead is an exciting, industry-changing folding bike brand based in Deal, Kent. The Company – and product range – has been eight years and five working prototypes in the making. Featuring exclusive, ‘Z fold’ technology, the perceived wisdom that folding bikes cannot be full-size and rewarding to ride has been turned upside down. While Crosshead bikes are small enough to be stowed on a train, stored under a desk and loaded into the boot of a car, performance comes first. To meet this imperative, the entire range boasts advanced design and engineering features, not seen on any other folding bicycle.
As with many things in business, launching a new product or service is about timing. The market for bikes and cycling products in the UK is forecast to be worth £1.25 billion by 2021 (Source: Mintel). While cycle usage in London alone has increased by 63% in ten years. The perfect climate for an innovative newcomer, providing a premium product. Yet, as Crosshead prepared to meet the open road (and the expectations of busy commuters), one piece of the jigsaw remained…
The development of the Company’s logotype and visual identity.
As the Brand’s ethos is firmly fixed on quality and craftsmanship, Fabrik provided the perfect fit. Working closely with inventor and managing director, Stuart Lambert, we created the Crosshead logotype. We then fed this into the development of a broader visual identity, which has been applied to the Company’s website, promotional videos and marketing communications.
To broaden Crossheads reach and appeal, the model line-up extends to bikes suited for most purposes, riding styles and terrains. From all terrain, sport and touring models, to an all out racer. Which created a dilemma, as all Crosshead folding bikes carry the same fit and finish. To distinguish between the range, Fabrik introduced a distinctive, but complementary, colour palette, which immediately identifies the model. By way of added luxury, the distinctive graphic device is cast into the headtube, further enhancing desirability and pride of ownership.
Fabrik has been privileged to play a role in the Crosshead journey.
Working with Fabrik was comfortable from day one, they are relaxed, grounded and were reassuringly confident about design consultancy and branding. As a product designer I know my field, but absolutely needed well-considered branding guidance. Both sides remained open minded and the process was enjoyable – Crosshead got the result it needed and we plan to team up again.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
Fabrik brings the brand alive in public spaces and places, through dedicated wayfinding, signage and environmental design solutions.
Legal & General.Legal and General's ambitions for its new Homes division had literally gone through the roof, and naturally, was in need of a website to match. Fabrik delivered… right to their door....
Lumeon (branding).Brand strategy and company naming lead to an illuminating visual identity for an exciting, young tech-company....
The RCoP.Fabrik created a campaign to stimulate interest in psychiatry as a profession, delivered through an emotive, short film....
City University.Fabrik has created an engaging student campaign for City University that extends beyond the traditional welcome pack....
Crosshead Bikes.Fabrik has produced a logo, product segmentation framework and visual identity for Crosshead Bikes, creators of a unique new 'Z fold' commuter bicycle....
Mayhew (branding).Fabrik has created a new brand and visual identity for the Mayhew. The scope of work included positioning, naming, branding and user guidelines....
Fincore (website).Fincore's new websites, designed and developed by Fabrik Brands, provide extraordinary user experience to match their extraordinary services and solutions....
Fincore (branding).A new visual identity and sub-brand framework for software and service solutions provider Fincore....
Fresh website.Redesign of Fresh Student Living's website provides the student accommodation management company with a Fresh look and feel....