A branding and visual identity programme that’s provided results.
Cochrane exists so that everyone can be certain of the best healthcare decisions. It is the ‘go to’ global organisation for anyone in need of evidence-based medical research findings. For more than twenty years it has helped to transform the way healthcare decisions are made.
As part of Cochrane’s strategy to 2020 it made the decision to demonstrate change by updating its brand identity to work more effectively in the digital sphere, and present a more united ‘look & feel’ across continents.
Fabrik has been providing branding and visual identity design agency services for the best part of 20 years, and was ideally placed to work on this strategic and creative assignment.
Fabrik re-branded Cochrane, while retaining continuity with the previous brand identity. This was important due to the diverse membership base, and disparate nature of communications created across all continents. The graphic device is formed by two ‘C’ shapes that represent global collaboration. The inner lines illustrate the summary results from an iconic systemic review, giving the mark added depth and meaning.
An extensive identity toolkit covers all brand touchpoints – from tone-of-voice and copywriting guidelines to digital templates and the use of the logo mark and brand assets.
Fabrik also developed the brand story, and verbal identity, and provided guidance on implementation of the brand identity, while communicating the programme of change throughout the Organisation.
This was an extensive, and enjoyable commission, taking almost a year to complete.
What we did
Tone of voice
We worked intensively with Fabrik for the best part of a year, on our global re-brand. We loved the clear strategic thinking, the passion for design, and the professionalism that fed into the development of our new visual identity. The Team certainly lived up to its motto — creative industry!
Senior Media and Communications Officer
Cochrane Central Executive
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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