Strategic focus, branding and visual identity combine to help Central Beds College reach new heights.
Central Bedfordshire College exists to transform and enrich lives through learning and enterprise into employability. The College provides communities in Bedfordshire (and beyond) with excellent opportunities for progression through further education.
As part of a far-reaching programme, Fabrik provided in-depth consultation which helped align perceptions of the College brand with its strategic objectives. This work encompassed stakeholder consultation, a review of other eduction providers and the development of a focused brand and communications strategy that covered everything from positioning to essence, tone of voice, messaging and the built environment. Fabrik also consulted students and welcomed their input, helping to achieve enthusiasm for the brand programme throughout the entire organisation.
Fabrik created a clearer positioning, which filtered down to the brand strategy and essence – Make Yourself Proud. The language we use encourages students and perspective students to take pride in their future, set high standards and embrace challenge. This is reflected through the new logo mark, and positioning statement, we’re proud to be Central Bedfordshire College. The mark is is inspired by a kite, which serves as a visual metaphor for aspiration, achievement and reaching new heights. The symbol forms multiple arrows around a central hub which represent positive progress and the diverse student body.
Further visual interest is provided through the creation of a set of triangles, which provide a key component of the identity. The triangles explode from the brand mark, and form a dynamic graphic style that is being utilised across campaigns and communications, making them distinctive and memorable.
A comprehensive set of visual identity guidelines governs the use of core brand assets including photography / image styles, typography and colour palettes. Fabrik also provided guidance on tone of voice and messaging to make communications more consistent.
A clearly articulated positioning and brand strategy filtered down to a new visual identity that encapsulates the brand strategy outputs and provides the College with a distinct identity for years to come.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!