Traditional and intuitive literature design helps to elevate a world-class business school.
Ranked as one of the world’s leading business schools, Cass Business School has built an unrivalled reputation over the past 40 years of inspiring and developing the business leaders of tomorrow. Nestled on the doorstep of Tech City in London, its diverse culture and state-of-the-art academic and research facilities provides an ongoing and measurable impact on business and society.
Reflecting the changing needs of business, Cass engaged Fabrik to develop its initial suite of literature to promote both its undergraduate programme and executive leadership course.
Fabrik tapped into a wealth of corporate communications experience to reinforce the value proposition and messaging, essentially to tell the story about Cass Business School, its relation to business, its connection to the City and its global outlook. A confident tone of voice, bold typography, graphic design, high-quality photography and tactile production has contributed to a literature toolkit that sets the bar high and underpins the School’s status as London’s leader in professional business education.
What we did
Layout & artwork
It's nice to know that Fabrik still revels in traditional literature design, and we've been delighted by the teams creative output and attention to detail.
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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