Brave the Shave

High-profile campaign encourages participants to shave off their hair.
What we did

Overview

Fabrik’s digital campaign strategy focused on mobile first, and the need to keep the user journey as simple as possible. It’s a strategy that paid off as more than 70% of participants used a mobile device as the main point of entry, and the campaign raised nearly £5m.

What we did

  • Information architecture
  • Content generation
  • Website design
  • Transactional functionality
  • Maintenance & support

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We dig deep to discover tangible benefits at your brand’s heart. We then use insights and ideas to build your brand and shape your reputation. But we always start with a simple question: what do you need?

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