Visual identity, environmental branding and wayfinding design combine to point MyBirkbeck in the right direction.
Birkbeck College is a world-class research and teaching institution, a vibrant centre of academic excellence and specialist provider of higher education evening classes. It felt the need to develop a standalone mark and identity - consistent with the University of London’s outstanding reputation - to bring together all aspects of the student experience. The scope of work included the creation of a logotype and visual identity that would appear on all student material, making it easier for them to identify and locate services.
Fabrik created a mark, visual identity and sub-brand framework for MyBirkbeck, a brand new student services centre. We also created an online gateway and consolidated the information from more than 50 individual websites.
Working closely with Birkbeck’s architects, we created an overarching design theme, with super graphics, designs for the main student centre, reception and surrounding areas and wayfinding design. The creative solution was also applied across a range of media, from Birbeck’s website to electronic and traditional communications.
What we did
Development of logotype
Visual & verbal language
Identity guidelines manual
Wayfinding & signage
There’s not much I can add really, the hugely positive response from our students to ‘MyBirkbeck’ speak volumes about Fabrik’s unique approach to design and brand communication.
Head of Marketing and Recruitment, Birkbeck College
Fabrik Brands —
Fabrik adds industry to creativity. A hands-on place, where everyone works on the factory floor, we focus on quality and craftsmanship. Proud of our bias towards making things, rather than talking about things, we welcome visitors to our design facility. Get in touch to arrange a tour…
We’re unusual because we weigh strategy and creativity in equal measure. We explore, we ask, we listen and we audit. Remaining objective throughout, we unearth insights that lead to informed and inspired brand strategies.
— Focus Groups
— Brand Vision
To us branding is about more than just a logo. Fabrik builds the complete brand, combining shapes, colours, imagery and tone of voice to powerful effect. Covering all media and touchpoint between the brand and its stakeholders.
— Brand Marks
— Concept Design
— Tone of Voice
— Visual Identity
— Verbal Identity
Remember when digital media was called ‘New Media’? Those days are gone, but here at Fabrik we’re always looking for new ways to bring creativity to digital. From mobile to desktop, we create opportunities for two-way dialogue.
— Digital Strategy
— Responsive Design
— Site Development
— User Experience
— Social Integration
— Digital Campaigns
— Site Architecture
— Content Creation
— Content Marketing
Here at Fabrik we believe naming is too important to be relegated to bit-part status in the branding process. A name can make or break a brand. Good names get noticed, talked about and remembered. We can help you find that name.
— Naming Structure
— Company Names
— Name Generation
— Product Names
— Domain Checking
— Campaign Names
If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!
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