Prospectus designers Fabrik create student publications for Birkbeck.
Overview
Fabrik has been Birkbeck’s retained student recruitment campaign design agency for a number of years, having created highly successful outdoor and press advertising campaigns. To make all aspects of the student journey complete, Birkbeck commissioned Fabrik to produce the Institutes undergraduate and postgraduate prospectus designs. A design challenge that Fabrik took on with relish.
Outcome
Fabrik developed a number of creative positionings that were closely aligned to the brand strategy. As an experienced prospectus design agency, we know the importance of focusing on strong, yet simple, messaging and ease of navigation. From an aesthetic point of view, we also understand the role quality imagery plays in the production of all creative communications, especially true of content rich prospectus designs, that require a high degree of reader interaction. With this in mind, we developed story boards, with compositions to aid an extensive, art-directed, photo shoot.
The finished prospectus designs have provided Birkbeck with two vibrant and informative communication pieces that make course selection both easy and enjoyable. And, as prospectus designers, we’re extremely pleased with the outcome.
What we did
Design concepts
Mood / story boards
Pagination guides
Photography
Art direction
Layout & artwork
Print management
Kind Words
Fabrik were the go-to people when we wanted to refresh the design of our prospectuses. They swiftly grasped what we were hoping to achieve and turned our hazy ideas into a striking, distinctive design that has garnered much praise. Throughout a very demanding process with tight deadlines, the team were accommodating, punctual, understanding and just a delight to work with.
Ben Winyard
Digital Publications Officer, Birkbeck
