Did you know that this year, 61% of marketers revealed that improving their organic growth was at the top of their list of priorities for inbound marketing efforts?
At the end of the day, organic growth online comes down to one thing: a great digital marketing campaign. With the right digital marketing agency, London businesses, and companies across the world can discover how to boost brand awareness, ensure affinity with their customers, and maintain relevance in a constantly-changing landscape.
After all, it’s hard to deny the fact that the world is rapidly changing, from a focus on printed materials, billboards, and even television advertisements, to a marketing solution that’s instant, advanced, and digital. As we spend more time on our laptops, desktops, and smartphones, it’s crucial for companies to begin adapting their marketing strategies to address the current environment.
Today, digital marketing is a crucial part of the marketing mix, set to be the future of all things advertising. Though traditional media and direct-mail campaigns might not be dead just yet, digital marketing campaigns are faster, more versatile, and increasingly streamlined for the modern brand.
The only problem is, if you want your digital marketing campaign to work, then you need to come up with creative strategies that don’t simply plagiarise your competitor’s efforts. A digital marketing agency is the perfect source of assistance when you’re struggling for inspiration. At Fabrik, we’re here to help, with a guide to digital marketing campaign ideas, the benefits of agencies, and what features you need to include in any online plan.
What does a digital marketing campaign involve?
We’re not going to insult you by suggesting that you don’t understand what a digital marketing campaign is. After all, the definition is right there in the phrase. Instead, we’re going to show you what a standard digital marketing campaign should involve.
Digital marketing campaigns are a solution for online presence. In a world where customers have access to all the information they could possibly want or need in a moment’s notice, your digital marketing agency is your all-access pass to the world’s biggest network of potential consumers, brand advocates, and clients.
In today’s online world, businesses have two options. They can either use digital marketing campaign ideas to create a specific image of their brand, speak to their audience members, and display their brand values, or they can have assumptions forced onto them. Unfortunately for those without a digital marketing campaign, the assumptions aren’t always good.
That’s why we think all brands should invest in a digital marketing agency, and a comprehensive strategy that includes:
The definition of crucial goals
It’s hard to come up with relevant and inspirational digital marketing campaign ideas if you have no idea what you’re trying to achieve as a business or brand. Think about whether you’re trying to improve customer acquisition, customer retention, brand awareness, or social interaction, and go from there. By setting goals, you’ll be able to begin planning the path that gets you from where you are now, to where you want to be.
The analysis of the current market
Analysing the current market can seem like a lot of hard work, but it’s essential to getting the most out of your digital marketing campaign ideas. Ask your digital marketing agency to help you track down important information about your market size, demographic, and personalities, along with potential competition in your space.
Choose your weapons
Once you’ve figured out who your customers are, and what you’re trying to achieve in your business, you’ll need to find the right marketing tools that are going to help you get the best results. There are countless solutions for digital marketing, from beginning a comprehensive blogging schedule, to vlogging, starting a podcast, or publishing whitepapers and eBooks.
Here are just some of the tools we recommend all digital marketing campaigns should consider:
Search engine optimisation: This involves making sure that your website, and all the content you publish is created, designed and developed to rank well online.
Social media marketing: In today’s relationship-first consumer environment, social media is key to interacting with your audience, and showing off your brand personality.
Email marketing: Still one of the most powerful tools available for customer engagement, email marketing is the ideal way to nurture leads and communicate with your clients.
Content marketing: Publishing personalised and relevant content, from testimonials, to case studies, blog articles, and more can improve your online authority, and ensure that your customers see your business exactly how you want to be perceived.
Digital marketing campaign ideas for 2017 and beyond
Perhaps one of the most important things you’ll need to remember about digital marketing campaigns, is that they aren’t static. Digital marketing agencies in London, businesses, and thriving organisations are constantly looking for ways to update and refresh their marketing opportunities to attract more business than ever before.
Now that we’re in 2017, we’re seeing a host of new digital marketing campaign ideas that we may never have considered before. After all, in 2016, we saw a range of new advancements and changes in the digital space, from changes in Google AdWords, to algorithm updates for SEO, and the introduction of ephemeral content.
If you want to stay on top of a constantly evolving collection of digital marketing campaign ideas, and ensure that you don’t fall behind your competition in terms of creativity and innovation, then you’re going to need to keep up with a lot of changes. This is one of the many reasons why experts often choose to work with a digital marketing agency.
That being said, we think it’s a good idea to consider the state of digital marketing campaigns in 2017, to give you an insight into the landscape, and a little inspiration too!
Digital marketing campaign ideas: The rise of live streaming
One change that your digital marketing agency might have begun pushing you towards in 2016, was the use of live streaming. 2016 was huge for the live streaming trend, as Facebook introduced “Facebook Live”, partnering with a range of publishers to make instant video content available to the masses.
If you’re looking for a quick and intimate way to communicate with your social following, and you don’t want to invest in professional videos just yet, then you could try livestreaming. A live-stream video is great for boosting your brand personality, and showing off your voice in a way that’s authentic and intriguing. Some options for live streaming include:
Digital marketing campaign ideas: Ephemeral content
Ephemeral content, or content that disappears after a certain amount of time, is pretty big this year. If you thought that vanishing posts were only trending on Snapchat, then think again. After all, Instagram launched their own “Stories” feature in 2016.
Creating content that’s just going to disappear after a certain time might not seem like a good idea to many marketers. However, if all your users are hanging out on the platforms that use this kind of content, then that’s where you should be too. Remember to make sure that your ephemeral content is grounded, authentic, and spontaneous. There’s no need for overly-edited posts. Here, you’re looking for a way to take advantage of a platform that truly humanises your brand.
Digital marketing campaign ideas: Influencer marketing
The desire for influencer marketing is bigger and more significant today than it’s ever been. After all, statistics show that 71% of consumers are more likely to make purchases based on a reference on social media.
Influencer marketing is all about making the most of “word of mouth” posts. With an influencer, you reach out to someone who has already gained the attention and loyalty of your target audience, and ask them to interact with your product or brand. The great news is that influencer marketing allows you to build almost instant authority for your company – even if you’re brand-new to the market.
Even if you’ve been using social media and content as digital marketing campaign ideas for a while, asking your digital marketing agency to pair you with a relevant influencer could mean that you end up finding a brand-new audience to advertise too. More engaged customers mean more profits!
Digital marketing campaign ideas: Content innovation and personalisation
Finally, you probably already know just how important it is for companies to make their voice heard with content marketing these days. Since content marketing has continued to be a crucial factor in any marketing solution since, well, the beginning of advertising, this idea might not seem like a world-changing one. However, it is worth noting that content will be more crucial than ever in 2017.
The key thing to remember is that as more brands continue to invest in new content, the competitive playing field will become all-the-more crowded. That’s why it’s important to make a conscious effort in ensuring that your brand stands out. If you don’t know how to differentiate your brand, then it’s time to talk to a digital marketing agency in London.
At the same time, while you’re showing off what makes your brand unique, remember to respect the individuality of your customers. Personalise your content according to the user personas that you’ve crafted for your target audience, and you’ll find that you end up with more loyal, more active clients.
The secrets a digital marketing agency uses for success
Ever wondered what it is that makes a digital marketing agency in London so effective at coming up with incredible digital marketing campaign ideas? It’s not just the natural inspiration that comes with being in one of the most fantastic cities on earth (sorry, we’re biased). A digital marketing agency can simplify the process of choosing and planning the right campaign, because they know which features should always be addressed by any growing company.
Here are just some of the secrets that a digital marketing agency uses for success when it comes to killer campaigns.
1. They choose “SMART” goals
You can only implement the perfect digital marketing campaign, if you know what you’re trying to achieve with your aims. Ultimately, if you don’t have solid goals, then you have no idea how to measure your success, or determine whether you’re having the right impact on your audience. A digital marketing agency helps you to create “SMART” goals that are specific, measurable, achievable, relevant, and time-relevant.
2. They consider user personas
Most businesses know that if they want to ensure loyalty and interaction from their target customers, then they need to use the right personas. Personas allow you to speak to your customer in their language, and that’s why they’re such an essential part of any marketing strategy. When you’re working with your digital marketing agency, they’ll either ask to use the user persona you’ve already created, or start building a new one.
3. They use competitive analysis
If you want to get ahead of the competition with your digital marketing campaign ideas, then you need to know what they’re doing to capture the attention of their own audience. A comprehensive competitor analysis can help you to make the most out of your campaign, by ensuring that you target the areas your competitor hasn’t covered, and take advantages of their weaknesses. At the same time, you can learn which strategies the people within your audience respond to best, so that you’re prepared to design your own campaign.
4. They ensure consistent voice and messaging
Understanding who your competitors and personas are in digital marketing is crucial. However, you also need to know how to set yourself apart from your competition, and connect with your chosen personas. While your sales team might already know how to approach your prospective customers, you need to make sure that your marketers know how to take the same steps with your content. A digital marketing agency in London can help you to find the voice and messaging you need to use throughout all platforms to properly engage with your ideal audience.
5. They target keywords
Most digital marketing campaigns will have some focus on SEO. After all, if you’re saying all of the right things, but you don’t know how to rank properly on organic search pages, then you’re still not going to be getting the most out of your campaigns. A successful digital marketing agency will not only make sure that you’re taking the right steps customising your meta-tags and descriptions, they’ll also help you target the right keywords too. With the right phrases and terms, you can make sure that you appear in front of your audience whenever they search for something relevant to your business, product, or service.
6. They make the most of email
Just because you know how to use content to deliver traffic to your website, doesn’t mean that you know how to convert that traffic into real customers. Sometimes, you’ll find that your clients need to engage with your company more than once before they’re willing to hand over their money or their details. With that in mind, you’ll need a strategy to nurture your audience. Some of the best digital marketing campaign ideas will involve a comprehensive email marketing strategy, including:
7. They implement social media
Connecting with your target audience is more difficult than it’s ever been in today’s saturated market space. That’s why it’s so important that you make sure that you have numerous points of engagement. Though there seems to be a lot of content out there about the importance of social media to modern digital marketing campaign ideas, few companies are addressing their social efforts properly. Remember, social campaigns break down into strategy, publishing, monitoring, and engagement. Your digital marketing agency should be able to help you with each of these areas.
8. They use content consistently
Everyone and anyone with a lick of sense knows that they need to use content to survive today. After all, more customers are turning to search engines each day to ask questions that only content can answer. With the right blogs, videos, and podcasts, brands can showcase thought leadership, authority, and professionalism, while building the trust of their audience.
A digital marketing agency can make sure that you have a solid and consistent schedule for content – whether you’re interested in video, images, or blogs. They can even help you to produce content that speaks to your audience in the right voice, if you don’t have anyone on your team with the right experience.
9. They provide analysis
Finally, digital marketing campaign ideas should be constantly improving in your business if you want to get more sales, more customers, and more loyalty. Understanding how you can use the content you already have, and build on your campaigns to get more from your advertising efforts, is crucial to getting the most out of your budget.
A digital marketing agency in London can ensure that you’re constantly measuring and evaluating the efforts of your new campaigns. That way, you’ll have all the information you need to grow and meet the needs of your target audience.
Do you need a digital marketing agency? London experts can help
Within this article, we’ve hopefully outlined the importance of coming up with new, fresh, and effective digital marketing campaign ideas. Unfortunately, for some brands, spending days or weeks constantly coming up with new strategies, or editing old initiatives might not be possible.
It’s a fact of the digital marketing world that strategies are constantly fluid. In other words, as your business grows, trends change, and the requirements of your audience evolves, you’ll need to be ready to roll with the punches. This is something that takes a lot of business owners outside of their comfort zone. After all, just because you know how to run a company, doesn’t mean you know how to combine a content marketing strategy, with a social media campaign.
Ultimately, if you want to make the most of your digital marketing campaign ideas, you may need the assistance of a professional agency. If you’re not sure whether you need the assistance of a digital marketing agency in London, the following questions might be able to help.
Do you need to stay industry-relevant?
Do you have the time to stay on top of the seemingly-constant changes that are happening in the world of digital marketing today? A digital marketing agency must follow the latest developments and trends in their industry. After all, it’s up to them to make sure that you stay ahead of the competition with the latest strategies, the most relevant methods, and the most appealing solutions for customer engagement. While the eye of a company owner or marketing manager should often be on the product, service, and brand, digital marketing agencies are committed to keeping you ahead in the world of digital marketing.
Do you have a story to tell?
While your in-house marketing team works to promote your product offering, and your sales team improves sales, a digital marketing agency offers tangible value in spreading the appeal of your company across a range of platforms and environments. This focus in telling your story the right way can help to bring in crucial results for your company. For instance, using the correct voice will improve your relationship with your brand, while staying ahead of the latest news shows you as a relevant, trend-oriented company, with a great brand image.
Are you an expert?
The chances are that you’re an expert in many things as a business owner, but it’s unlikely that digital marketing campaign ideas are one of your strong points. An effective digital marketing campaign will require a comprehensive knowledge of a wide variety of topics, including content production, social media management, and SEO. Because of the level of expertise required, it’s important to turn to a digital marketing agency when you simply don’t have the skills you need in-house.
Planning your digital marketing campaign
Ultimately, all brands – no matter how big or small – need a digital marketing campaign to thrive in today’s constantly competitive environment. However, it’s not enough to simply come up with a campaign that seems to work, then forget about improving. You need to be constantly adjusting to new and better digital marketing campaign ideas if you want to leave your competitors in the dust, and attract the right customers.
Though some companies will be able to go it alone when it comes to finding and implementing the right digital marketing campaigns, others will benefit from the obvious expertise and guidance of a digital marketing agency. It’s up to you to decide how you’re going to take the next step in establishing your online presence.
If you enjoyed this article, you might enjoy these too:
— Reasons to create a dedicated brand awareness strategy
— Listen up, here’s how to start your very own podcast
— It’s time to get social… why you need to revisit social
— Developing a killer approach to content marketing